Building a website with a holistic approach means shaping each and every detail so that it can convey its message through all levels of perception. Let us share with you some insights about the creation of our Association website: look at its homepage.
The Association for Intercultural Research and Study Ars Magna takes its name from Athanasius Kircher’s work Ars Magna Lucis et Umbrae, as emblematic of a way of comprehending reality through the category of Complementary opposites. The use of its title page as background throughout the site emphasizes this category as the main key to interpret all content. Giving due importance to the influence of the peripheral view on the subconscious, we extended the image so that the symbols of the Two Principles are always visible at the sides of the page body, and we positioned it at the top so that all content is placed under the same Aegis that Kircher wanted for his work.
Your logo should be the extreme visual summary of your message. To illustrate the principle of the union of opposites and interculturalism, Ars Magna logo was formed by combining two images: the one on the left belongs to the Chinese Taoist tradition, the right one to Western Alchemical Astrology, from Kircher’s Ars Magna Lucis et Umbrae.
Both images are graphs showing the same phenomenon, that of the cyclical waning and waxing of complementary opposites, through the symbols that each tradition has developed.
The two graphs were fused to invoke the symbol of infinity, and the transparencies were studied to obtain this particular fusion with the background – from which everything emerges.